Then came the Coffee Shop Revolution, and so our innovative spirit was guided in a new direction!

Through continuous investment and a singular vision, we made the leap to become a market-leading supplier of premium muffins, brownies, handmade traybakes, loaf cakes and mini bites for the coffee shop, retail and foodservice segments.

From our purpose-built BRC Grade AA manufacturing site in the heart of Lancashire, we produce and distribute over 40 million indulgent hand-finished sweet treats a year, ambient or frozen.

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INSIGHT DRIVEN INNOVATION – UNIQUELY FLEXIBLE PRODUCTION

Our artisanal creations are born from a passion for insight-driven innovation, and with a uniquely flexible production process, we have the freedom to create truly special products – products that customers love and that deliver real sustainable value to our clients. But we’re not just about innovation and quality, our lean structure allows us to compete on the other things that matter, such as flexibility, responsiveness, and cost.

Our ambition for growth remains unabated, and we look forward to investing in and developing new opportunities, the Cherrytree way: customer-driven, with honesty and integrity, care and attention.

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